This is a fantastic ice cream place: Fassi “Il Palazzo del Freddo” (the Palace of Cold), is an ice cream parlor in activity (still in the same place) since 1891!!! Their famous gelato is called “pezzo duro” (the hard chunk), and is a 8 cm diameter, 5 centimeters thick chocolate ice cream cilinder… Try it, is delicious, they cover it with a huge amount of whipped cream too.

Inside the store you can see ice cream machines from 1930s and a collection of their advertising posters from the same period. They were also famous in Europe for being the first to deliver ice cream from Rome to London (1934), with a special way to preserve it from melting! This is a real working example of good service design!

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