The Mobile telecommunication market accounts for about 100 billion dollars worldwide. Only in the United Kingdom it accounts for 8.5 Billions, and in Italy of about 60 million citizens the 98% has a mobile phone. This data shows that humans have changed their way of communicating with others over the course of a very few years. Today we already have smart phones that will allow us for controlling the home environment and turn on lights or the oven before we even get there, there is a need to design services and systems, both hardware and software, that will make these applications possible.

Service Design and the related Experience Design are becoming more and more important, major brands, not only telecommunication ones, have recently become aware of the importance that customers give to the experience of using a product more than to the possibility of owning it. From the ringtones and small animations that teenagers exchange daily, the services provided will shift towards personal data transfers and purchase of goods and information.

Featured Projects

Identity Service

The Identity Service is a service that allows users to exchange personal data and make financial transactions while “on the move”. Telecommunication technologies can be used not only for keeping in touch with distant friends or co-workers but also to connect and share or acquire information with and from people we meet and places we visit.

Listening Bells

The Listening Bells is a research project developed for Hitachi, Japan. Hitachi was looking for novel ways to experience ad hoc network technologies for telecommunications. The Listening Bells are small electronic devices. Part mobile phone and part fairy tale objects they can be deployed in the environment, recharge through solar-cell batteries and allow users for connecting to places they love.

Luxury Now!

Travel without a suitcase! This is a new service for travellers based on telecommunication technologies. Would you like to have some extra luxury when you travel? Do you think carrying suitcases is very annoying and old fashioned? Do you think that could be nice to try something new when you are away from home? Luxury Now!