CuteCircuit is a fashion company based in London that designs wearable technology. CuteCircuit products are innovative intelligent clothing that integrate new functionalities into fashion through the use of smart textiles and micro electronics. CuteCircuit is the first company to merge wearable and telecommunication technology to create emotionally rich experiences for users in the fashion, sport and communication industries.

One of Cute Circuit’s products, the Hug Shirt, was honored as one of the Best Inventions of The Year by Time Magazine. This same product was also awarded the First Prize at Ciberart Festival in Bilbao, Spain. CuteCircuit work is frequently featured in books on design, art and innovation, publications include: World Changing, Fashioning the Future, Smart Materials in Design, Fashion and Architecture, Sex Design, and Designing for Interaction. Many of CuteCircuit products have also been published on magazines and newspapers worldwide, such as TIME Magazine, ELLE, Design Matters, Stuff, WIRED, The Daily Telegraph, The Times, the Financial Times, and CNN. CuteCircuit was featured in the special issue on the American Avant Garde by Surface Magazine. The recent book Fashionable Technology, prominently features all of CuteCircuit’s work to date.

Interviews with founders Francesca Rosella and Ryan Genz have been featured on Discovery Channel International, National Geographic Television, BBC World Technology, BBC Live at Five, BBC Go-Digital, National Japanese Television. They speak worldwide on the subjects of innovation and the future of fashion and design in events such as Gravity Free Design and Innovation Conference, Smart Textiles Conference in Washington DC (USA) and Rome, Italy, Aventex and Techtextil in Frankfurt and top universities and research institutes worldwide.

CuteCircuit products have been exhibited at WIRED NextFest for two consecutive years in New York City and Los Angeles, and at ‘Tomorrow’s Textiles’ at the Science Museum in London, SIGGRAPH, Design and Emotion Conference, International Symposium of Wearable Computing, ‘How Smart are We?’ at RIBA, Nordic Exceptional Trendshop in Denmark and CTIA Wireless in Las Vegas. CuteCircuit’s latest creation, the Galaxy Dress, the largest wearable display in the world, is currently on show at the Museum of Science and Industry in Chicago as part of the FastForward exhibition and has been acquired for the museum’s permanent collection as well.