CuteCircuit is a fashion company based in London that designs amazing interactive fashion. CuteCircuit is a pioneer in the field of wearable technology and introduced many ground breaking ideas to the world of fashion by integrating new beauty and functionality through the use of smart textiles and micro electronics. Founded in 2004, CuteCircuit was the first fashion company to put LEDs on the red carpet in couture clothing and was also the first to sell illuminated fashion using LEDs in fashion stores like Selfridges.
The Designers
All CuteCircuit garments are designed by Francesca Rosella and Ryan Genz. Francesca worked as a fashion designer for Valentino in Italy. Ryan Genz was formally trained as an artist, anthropologist and ultimately Interaction Designer focusing on Wearable Technology and holds patents and patents pending for wearable technologies.
The Collections
The CuteCircuit product line includes the Prêt-a-Porter Collection, the Haute Couture Collection and Special Projects for unique performances such us Laura Pausini World Tour 2011/2012, U2 360o Tour 2011, and Katy Perry. Additionally they design exclusive wearable technology like the Galaxy Dress (now part of the permanent collection at the Museum of Science and Industry in Chicago), and the award-winning M Dress and Hug Shirt (awarded as one of the best inventions of the year by Time Magazine).
Events and Press
Ryan and Francesca share their passion for fashion worldwide participating in different conferences and events on the subjects of innovation, the future of fashion and design. Their always wanted to create something resonant, fashionable and special, visually and emotionally attractive; their work is frequently featured in books on design, fashion and innovation.
Fashionable Technology
CuteCircuit is a fashion company, where fashion includes digital technology that gives the garments and the people that wear them abilities beyond traditional fashion.
All our garments are designed in London and made in the UK, Italy, or the USA. All our garments are manufactured using the higest quality materials. The products we design use Patent Pending CuteCircuit technologies. CuteCircuit uses technologically advanced, ethical and clean manufacturing processes.
The technology used in the garments is 100% RoHS compliant, this means that no hazardous substances are present in the products and that they are free from lead and mercury as well, and are safe to wear. The textiles used are also Oeko Tex certified, this means that they have been tested for safety and manufactured without harmful materials. The future of fashion is bright!
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