Archive for September, 2007

Interactive Fashion at MobileCampLondon

Saturday, September 29th, 2007

MobileCampLondonCuteCircuit will be presenting new concepts of mobile technology at MobileCampLondon on September 29th and 30th, 2007. True to the slogan, “Hack, Design, Debate” we hope to take an in depth look at the opportunities provided by mobile tech and how this is going to change the fashion world forever. We will be highlighting and discussing the latest prototypes that were unveiled at Wired NextFEST in Los Angeles, such as the Hug Shirt, the M-Dress (mobile phone dress) the SkateHoodie, and talking in detail about the CuteCircuit’s unique approach to mobile technology.

<Update>

Thanks to everyone who attended MobileCamp. It was a stimulating and inspiring discussion!

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People Loving Hug Shirts at Wired NextFEST 2007

Wednesday, September 19th, 2007

WIRED NextFest LogoCuteCircuit presented a whole series of new prototypes at Wired NextFEST 2007 in Los Angeles. These included a new version of the Hug Shirt and the new never-before-seen prototypes of the M-Dress and SkateHoodie. The reaction from visitors was enthusiastic and very exciting. Visitors to the exhibition got to try on Hug Shirts and each received a variety of hugs from soft subtle hugs to intense all-around hugs!

To see how people reacted when they tried on the Hug Shirt check out this gallery of happy people trying them on! If you were actually at NextFEST and tried one on, you might even get to see yourself!

In 3 days members of the CuteCircuit team gave a series of interviews for magazines and television interviews for MTV, NBC and even late night comedy shows!

Following Wired NextFEST in Los Angeles, the Hug Shirts became Hollywood stars as they were chosen to appear in a Warner Brothers Movie production! The movie is a super-spy/comedy and will be released in theaters sometime in 2008. With stars in their eyes The Hug Shirt team was very excited to bring the shirts to Hollywood where they were treated to an on-set breakfast at the Warner Brothers Studios! Thanks Warner Brothers! And thanks WIRED NEXTFEST!


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